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Quote:
Savedfrommyspokes, you are absolutely correct in having always known them as "Dexter Press". While not totally balderdash, since on the backside of the cards, the ONLY source reference is Dexter Press. Be that as it may, Dexter Press merely printed the cards for the Coca-Cola Company. Dexter did not issue the cards at all, but the hobby got it wrong in subsequently referring to the issue as "Dexter Press". This card was strictly part of the massive 1967 Coca-Cola promotion that went on in most major league cities during 1967. Dexter was contracted to make twelve-card premium photo sets for each team that participated, on nice quality photographic card stock. Truly a regional, I could never have gotten Mr. Aaron in my Chicago suburb. Anyway, I covered these cards in chapter 7 of my recently released book, NEVER CHEAPER BY THE DOZEN, entitled, "Things Really Did Go Better With Coca-Cola". PSA began grading them some time in the last 10 years. They look spectacular in the large holder they use for this issue. Ditto for the job SGC does with them. Magnificent over-sized cards. Thanks again for the congrats. ---Brian Powell Last edited by brian1961; 08-08-2017 at 12:10 PM. |
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Brian, the Aaron, and I assume the others, look very similar/same to how Beehives were distributed with the pic glued/attached to a nice backing.
Any idea if they are around the same size? Bee Hives are 4 1/4 by 6 3/4 inch black and white photos of hockey players mounted on 5 3/8 by 8 inch coloured mats (red, blue but most often beige).
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52 Topps cards. https://www.flickr.com/photos/144160280@N05/ http://www.net54baseball.com/album.php?albumid=922 Last edited by irv; 08-07-2017 at 01:24 PM. |
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I'm in love with both those Indians photos and the Dexter Hammer!
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Actively collecting Carl Yastrzemski ! Also 1964 & 68 Topps Venezuelans |
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Awesome pick ups so far fellas. Well done.
Neal - sweet Mays. Glad you were able to snag one. Adam- Love that '58 Bell Koifax. Want to pick up one of those some day. |
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Hiya Dale. To answer your good question, no, the 1967 Coca-Cola premiums were not glued to a backing piece of cardboard; rather, they were completely printed on the high quality photographic card stock. Thus, the Coke premiums are like the simulated wood border Bee-Hives from their later years.
According to the Krause Standard Cat, the size of the Coke premiums are 5 1/2" X 7". Interesting---the Krause Standard Cat lists the set as 1967 Dexter Press. They got it wrong. Their description indeed tells us it's a Coca-Cola premium. However, I don't understand why they would put the printing company before the sponsor for which the cards belong. It would be like calling the Morrell issues "Mirror Chrome", or Hunters, Stahl-Meyer, and Briggs "Milprint". All to say, the promotion and title of a set belong to the parent company who sponsored and paid the printing company to produce and print trading cards for their promotion. ---Brian Powell Last edited by brian1961; 08-08-2017 at 12:29 PM. |
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When I first seen it, it looked identical to how Beehives were distributed with the actual pic glued to the backing paper. I was just guessing, thinking maybe these were done the same way. I appreciate the info, Brian.
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52 Topps cards. https://www.flickr.com/photos/144160280@N05/ http://www.net54baseball.com/album.php?albumid=922 |
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2 new arrivals today and 2 more tougher ones scratched off my list.
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52 Topps cards. https://www.flickr.com/photos/144160280@N05/ http://www.net54baseball.com/album.php?albumid=922 |
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Pick-Up...
A slight upgrade to the rookie collection:
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Hey buddy, congratulations to you as well in your getting a couple more cards for your 1952 Topps set. Have a swell day, my friend. ----Brian Powell |
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I am slowly picking away at my 52's, and have had some good luck lately picking up some tougher cards. Still need some high dollar ones in the 1 to 310 numbers but hopefully they will come soon? A couple more arrivals today and 3 more wins last night that I am excited about receiving.
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52 Topps cards. https://www.flickr.com/photos/144160280@N05/ http://www.net54baseball.com/album.php?albumid=922 |
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