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Old 01-02-2022, 11:28 AM
JackieMoon JackieMoon is offline
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Default 1970s Sports Illustrated Poster Cards. Info please!

Is anybody familiar with the old Sports Illustrated "poster cards"? I've asked a few places and nobody seems to know much. The cards are on heavy card stock with blank backs and measure 3" by 4 1/2". My best guess is they were used by dealers/retailers to sell the larger posters (similar to the 1980s-90s Nike poster cards except much older). Beckett has graded a small amount of these as "1970-73 Sports Illustrated Poster Cards," but no basketball players only some football players plus tennis player Arthur Ashe (there is one for sale on ebay right now).

I'm curious how many players were featured, how rare these are, etc, particularly the basketball players. I have a Jerry West, Walt Frazier, and Spencer Haywood (see pics), and I've seen evidence of a Connie Hawkins, Nate Thurmond, and Willis Reed as well, but that's it.

Any info appreciated. Thanks!








Last edited by JackieMoon; 01-02-2022 at 02:42 PM. Reason: fixed card measurements
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Old 02-07-2022, 08:28 PM
JackieMoon JackieMoon is offline
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One-time bump in case people missed it. Having trouble getting any info on these cards.
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Old 02-15-2022, 07:44 AM
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I think they were display pieces for point of sale displays. As I recall, the SI posters were sold from a retail display that had the cards arrayed on a board above a cubby of rolled posters. You could see the poster from the card and then pull a rolled poster from the cubby and buy it. The #s corresponded with the cubby hole.
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Last edited by Exhibitman; 02-15-2022 at 07:47 AM.
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Old 02-16-2022, 02:07 PM
JackieMoon JackieMoon is offline
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Thank you, Exhibitman. I figured it was something like that.
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Old 06-06-2022, 12:41 PM
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I have several football cards and have also always wanted more info.
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