I'm Balticfox and here's more of my story!

[Balticfox]

Here I'm continuing my story which I started in my Introduction thread:

https://www.net54baseball.com/showthread.php?t=353515

Shirriff is a brand name that's still magical to me to this very day. It was back in the fall of 1960 that Shirriff launched one of the most successful product promotions in Canadian history with the inclusion of plastic Hockey Coins in its Jelly Desserts, Puddings and Pie Fillings. Here's the ad that ran in Saturday newspaper comic sections and a picture of a box that included a Coin:



(Not mine.)

The Coins themselves were an absolute delight:



(Not mine.)



Each NHL team had a different coloured shell:



Toronto Maple Leafs - dark blue
Montréal Canadiens - red
Detroit Red Wings - white
Chicago Black Hawks - black
New York Rangers - light blue
Boston Bruins - yellow

Little boys across the breadth of Canada were enthralled and pestered their moms for Shirriff desserts. Moms had no problem acceding to these pleas because the desserts were cheap and the kids gobbled them up without complaint.

The promotion was repeated for the 1961-62 Hockey season although the coins no longer came with a clear plastic covering the fronts:



The second year of the promotion was even more successful than the first given that the 1961-62 Shirriff Hockey Coins are several times more plentiful today than the 1960-61 Shirriff Hockey Coins. Moreover the promotion clearly required at least one additional production run for the Shirriff Coins because the colouring of many of the shells is "off", e.g. some Red Wings are a yellowy white, some Rangers are a grey-blue, some Maple Leafs are so dark a navy blue that it borders on black and some Canadiens are a maroon. I've deselected from the off colours when collecting these coins so I don't possess all the examples. Here though are two with the off colour ones in the second row:



Salada Foods which owned Shirriff at the time took note of the success of the promotion in the previous year and extended the promotion to their Tea and to Shirriff Potato Chips:

(Not mine.)

I remember that it was the Salada branded coins that were included in the Shirriff Potato Chips:

(Not mine.)

Strange but perhaps the Shirriff branded shells were needed for the desserts and they had lots of the Salada branded ones. Salada also made Shields for each team available by mail order:





These Shirriff/Salada Hockey Coin promotions were such a success that they prompted many more coin promotions in Canada from CFL to Cars, Airplanes, Fish, Warships, Dogs, Flags, Space and Monkees over the next seven years or so.

I had such fond memories of the Hockey Coins that they were a very high priority for me when in 1979 I started re-assembling the treasures of my younger days. I therefore completed the two sets plus the Shields within a few years. But a couple of years ago I broke my 1961-62 set into a Salada back collection and a Shirriff back collection and I'm now pecking away at each separately!