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#1
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Heritage Auctions: Ambush Marketing?
Posted By: T206Collector
Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction.... |
#2
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#3
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Heritage Auctions: Ambush Marketing?
Posted By: peter ullman
that's pretty lame. i'd understand placing the card on ebay...as a live auction ending when the heritage auction ends...this is routinely done...but selling catalogs on ebay is lame! |
#4
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Heritage Auctions: Ambush Marketing?
Posted By: Jimmy Leiderman
http://cgi.ebay.com/1963-Topps-Pete-Rose-537-SGC-96-Mint-9-Auction-Catalog_W0QQitemZ270374505798QQihZ017QQcategoryZ11 8257QQcmdZViewItem |
#5
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Heritage Auctions: Ambush Marketing?
Posted By: Red
If I was a consignor I'd be happy to see that the auction was being promoted many different ways. The listings on Ebay will get thousands of hits and could draw in new people who don't know about the upcoming auction. |
#6
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
They currently have 101 of these auctions up. |
#7
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Heritage Auctions: Ambush Marketing?
Posted By: dstudeba
They are listed in the Auction Catalogs category. |
#8
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Heritage Auctions: Ambush Marketing?
Posted By: D. Bergin
It says "Auction Catalog" right in the title. It's pretty simple marketing. I'm pretty confused about what the issue is here. |
#9
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Heritage Auctions: Ambush Marketing?
Posted By: Steve Murray
Seems to me that if there is an "Auction Catalog" category that ebay wouldn't have a problem. |
#10
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#11
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#12
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
Technically, there's nothing wrong with it. But there is the perception that they are attempting to mislead here. If they wanted to sell the catalogs... fine. |
#13
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#14
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
I was trying to be polite. I've purchased from Heritage a number of times and have always liked them, but as I said in my first post, this is slimy. |
#15
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#16
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Heritage Auctions: Ambush Marketing?
Posted By: Bob
I agree with you, Jim. I have dealt with Heritage several times, all good transactions but this is kind of goofy IMHO. I bet the guy who pays over $100 for the catalogue and expects the 63 Rose rookie is going to be P.O.ed. Yes, I know he should read more carefully, but I imagine that there might be some issues with "buyers" that Heritage wasn't expecting. |
#17
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
This has all the makings of a campaign started by someone pretty low level in marketing. Honestly, it sounds like something one of my teenagers would think up. (Hey! I know how to get some "almost free" exposure for our auction!) |
#18
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Heritage Auctions: Ambush Marketing?
Posted By: Rob D.
I guess we're done complaining about the new board? |
#19
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
We go where we're told to complain. |
#20
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#21
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Heritage Auctions: Ambush Marketing?
Posted By: JB
Yes....... very Bush league! That has got to violate some ebay policy (lord knows they have plenty). |
#22
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Heritage Auctions: Ambush Marketing?
Posted By: Peter_Spaeth
I hope Heritage will not accept the $100 from the bidder. |
#23
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Heritage Auctions: Ambush Marketing?
Posted By: Alan
Are their catalogs not free ??? |
#24
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Heritage Auctions: Ambush Marketing?
Posted By: quan
heritage will tell the dude not to send payment and send him a free catalog. the only problem is you might get some upset bidders thinking they got a bargain and leave a neg. other than that, if i was a consignor i'd be real happy my lots are getting extra exposure...don't see what the big deal is. |
#25
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Heritage Auctions: Ambush Marketing?
Posted By: Jimmy
I really try not to push it with my listings, so most of my website info is on the the about me page and a link. I have a few others things that I have tried, but this example seems overboard. I have found ways around the eBay crazy policies, but if eBay is specific on some rules they will delete the listing. The Heritage listing is borderline, I wish I could do more - advertise more of what I have outside of eBay too, but I started this hobby with eBay and respect there wishes. |
#26
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Heritage Auctions: Ambush Marketing?
Posted By: packs
Why do you guys let yourselves get upset about this? Especially with all the eBay complaints. |
#27
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
I don't think anyone is really "upset." I do think it's surprising when a major auction house is this blatant about a questionable business practice. |
#28
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Heritage Auctions: Ambush Marketing?
Posted By: Mark
It doesn't surprise me - it's a somewhat different subject, but see thread from a few days back |
#29
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Heritage Auctions: Ambush Marketing?
Posted By: leon
I know you have a "thing" about ears.... but in fairness to them the Jackson look alike is not a slam dunk for it NOT being him, in my somewhat novice opinion. When I asked them about the photo they gave some compelling evidence to support their claim. It might not be him but I am not 100% sure....I am not even 70% sure it's not him...And yes, I have heard, and read, all sides of the argument. |
#30
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Heritage Auctions: Ambush Marketing?
Posted By: Rob D.
Well, I don't know about advertising, but you know those Somali pirates? I heard they fly a Heritage Auctions flag on their boats. |
#31
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Heritage Auctions: Ambush Marketing?
Posted By: Mark
They have no truly compelling evidence it's Jackson - if so let them present it. Actually all they need do is find one confirmed photo of Jackson with "small ears" like the guy in the photo they are presenting - from any angle, distance - whatever they want. |
#32
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Heritage Auctions: Ambush Marketing?
Posted By: Rhys
I had all my ebay auctions ended last week because I listed my website name www.prewarsports.com within the text of my listing and appearantly that is so bad they will shut you down. How is it that what I did was so far against the rules they resort to that but others can basically use ebay as free advertising for their sites? I love ebay, and I hate ebay both at the same time. |
#33
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
Rhys |
#34
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Heritage Auctions: Ambush Marketing?
Posted By: Peter_Spaeth
According to this site, he played in Westwood, NJ in 1922. |
#35
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
Mr. Van Brunt, |
#36
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Heritage Auctions: Ambush Marketing?
Posted By: JimB
Seems reasonable to me. I don't understand what the big deal is. If I was a consignor, I would be very happy about it. No harm, no foul IMHO. |
#37
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Heritage Auctions: Ambush Marketing?
Posted By: John H.
It's a bizarre listing and quite deceptive for anyone who doesn't pay close attention to the item description. I agree that, if anything, it should definitely be a "Buy It Now" rather than an open bid. I hope that, to be ethical, they cancel any listings that go over the minimum bid. |
#38
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Heritage Auctions: Ambush Marketing?
Posted By: Jeff Lichtman
Heritage wants it both ways: they don't want to make a sale to anyone who misreads the auction description and thinks he's buying a card - yet they want to mislead people in an effort to get them to these listings for the auction catalogs. As stated before, why not just use a BIN price? Perhaps because an open-ended auction would cause certain bidders to believe they are buying the card and not the catalog? |
#39
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Heritage Auctions: Ambush Marketing?
Posted By: Chris Bland
No publicity is bad publicity - Heritage is getting just what they want out of these "auctions" - people looking at them and talking about them... |
#40
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Heritage Auctions: Ambush Marketing?
Posted By: Robert Klevens
They are basically advertising their current auction on Ebay which I can't believe is allowed. |
#41
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Heritage Auctions: Ambush Marketing?
Posted By: George HC
"Heritage has become the worlds largest collectibles auctioneer" |
#42
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Heritage Auctions: Ambush Marketing?
Posted By: leon
What other collectibles auction company has done over $700 million in the last year? They are the #1 coin auction house in the world, I believe.... |
#43
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Heritage Auctions: Ambush Marketing?
Posted By: Dave F
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#44
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
"No publicity is bad publicity. " |
#45
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Heritage Auctions: Ambush Marketing?
Posted By: Jimmy
Chris, |
#46
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Heritage Auctions: Ambush Marketing?
Posted By: leon
I was only pointing out the statement that Heritage made was in fact true. "LMAO" at a true statement is sort of paradoxical....(is that a word?)....regards |
#47
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Heritage Auctions: Ambush Marketing?
Posted By: barrysloate
Edited as my work is done. |
#48
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Heritage Auctions: Ambush Marketing?
Posted By: Rob D.
The new/old board had spell-check ... |
#49
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Heritage Auctions: Ambush Marketing?
Posted By: Claude
(Spell check) back in the time it was called a teacher but they don't do that anymore, do they? |
#50
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Heritage Auctions: Ambush Marketing?
Posted By: Jim VB
Someone forwarded this link to me. |
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