Personal Pre-War Set and Collector Survey

[BobC]

Originally Posted by todeen

Member Bumpus Jones (Chris Gamble) is the person who shared this picture of the description with me. He shared it on our Facebook group. I'm not sure what book he has that he dug it out of.

Tim,

Great info, but have a follow-up question though. The W711 cards appear to have been issued as three distinct, separate sets with the first issued in 1938, second in 1939, and third in 1940, at least according to the old SCD catalogs. So were the W711 cards supposedly being distributed by the French Bauer dairy for all three years/types, or possibly only for one (or two) of those years/types? And if not for all three, can we tell for which year(s)/type(s) they were?

We know the French Bauer Dairy had some advertising interaction with the Reds team, or at least some of the Red's players, when they put some Red's players on their milk bottle caps, but that wasn't till 1963. If the dairy was actually responsible for producing and distributing any of these W711 cards, wouldn't it make sense for them to also have the French Bauer name at least somewhere on the cards to enhance their advertising worth? If French Bauer went to the trouble and expense to have the cards produced, adding their name would be a nominal cost, at worst. That said, is it possible that the Cincinnati team was the primary producer and issuer of these W711 cards after all, and that maybe the team then also made them available to local companies like the French Bauer Dairy to use and help distribute them? Maybe French Bauer was an advertiser with the Reds team back then, and so got permission to use these cards as an incentive to get people to sign up for their delivery service. And if true, there may have been other local Cincinnati businesses distributing these W711 cards also. Just speculating.