(Scans) Jackie Robinson Bond Bread Newspaper Ads 1947-1950

[CardPadre]

Thought I would make a nice, clean post containing all the Jackie Robinson Bond Bread newspaper ads I could find in chronological order and listing the newspapers I could find them in.

These ads do not appear to have run continuously throughout the year, only appearing in the month listed.

Only the very first ad mentions a card.



August 1947
The St. Louis Argus,
Baltimore Afro-American,
Washington Afro-American




October 1947
Baltimore Afro-American,
Washington Afro-American,
New Journal and Guide



June 1948
The Omaha Star,
The St. Louis Argus,
Washington Afro-American,
Baltimore Afro-American,
New Journal and Guide,
The Black Dispatch




August 1948
The St. Louis Argus,
New Journal and Guide,
Washington Afro-American,
Baltimore Afro-American,
Call and Post




August 1949
New Journal and Guide,
The Omaha Star,
Baltimore Afro-American,
Call and Post



Reverse Image Variation





September 1949
New Journal and Guide,
Washington Afro-American,
Baltimore Afro-American,
Call and Post





October 1949
Washington Afro-American,
Baltimore Afro-American,
New Journal and Guide




July 1950
The New York Age
(Uses ad originally seen Sept 1949)

[GeoPoto]

Outstanding stuff, Richard. Thanks for posting. I can't add anything except a card

Sent from my motorola edge 5G UW (2021) using Tapatalk

[CardPadre]

Originally Posted by GeoPoto

Outstanding stuff, Richard. Thanks for posting. I can't add anything except a card

Sent from my motorola edge 5G UW (2021) using Tapatalk

Just call me dick. Here’s mine :cry:

[Exhibitman]

This was on display at the Jackie Robinson Museum in NYC:





I think it is safe to say that General Baking rolled out the first cards in mid-season 1947. I would also hazard a guess that many old-timers who in effect said "I never saw them in 1947" probably did not if they were white kids.

[DeanH3]

Very cool stuff William. Thanks for work and posting these.

[brian1961]

William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell

[CardPadre]

Originally Posted by brian1961

William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell

You’re welcome, glad you enjoyed it and thanks for sharing some of your collecting journey.

There were also a few instances of “articles” (certainly, but not explicitly, sponsored) reporting of Jackie’s love for Bond Bread. Breaking news, lol.