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  #1  
Old 07-10-2025, 03:00 PM
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Outstanding stuff, Richard. Thanks for posting. I can't add anything except a card

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Old 07-10-2025, 03:17 PM
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Outstanding stuff, Richard. Thanks for posting. I can't add anything except a card

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Just call me dick. Here’s mine :cry:

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Old 07-10-2025, 06:01 PM
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This was on display at the Jackie Robinson Museum in NYC:





I think it is safe to say that General Baking rolled out the first cards in mid-season 1947. I would also hazard a guess that many old-timers who in effect said "I never saw them in 1947" probably did not if they were white kids.
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Old 07-14-2025, 11:00 AM
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Very cool stuff William. Thanks for work and posting these.
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Old 07-14-2025, 02:19 PM
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William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell
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Old 07-14-2025, 02:54 PM
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Originally Posted by brian1961 View Post
William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell

You’re welcome, glad you enjoyed it and thanks for sharing some of your collecting journey.

There were also a few instances of “articles” (certainly, but not explicitly, sponsored) reporting of Jackie’s love for Bond Bread. Breaking news, lol.

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Old 07-14-2025, 05:38 PM
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Anyone know if such ads also existed for Jackie's Old Gold partnership around this same time?
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