SGC Response concerning new labels

[MVSNYC]

Originally Posted by gregr2

Maybe they should have made a contest for the flip design. They could have set requirements, i.e it must have 4 lines, include SGC, etc. and had folks submit designs. Then take the top 3 designs and let people vote on their website. Winning design gets 10 free grades.

Jeez, the last time little lines were in such high demand was 1978 at Studio 54, and i don't mean the lines at the door.

[gregr2]

Originally Posted by mvsnyc

jeez, the last time little lines were in such high demand was 1978 at studio 54, and i don't mean the lines at the door.

lol

[MMarvelli]

Target has wrapped up internal studies and has determined that their target logo and color red is not necessary to convey the name of their store. It does nothing for their products or services, and it does not lower prices. It was an internal decision and they saw no need for a test market study. Joe G. had some good compromise ideas but Target just failed to listen. Target righteously determined you cant please everybody. The change will be implemented immediately.

Walmart loves their competitors’ choice and is keeping their blue branding. Starbuck’s is keeping their green.

Color matters.
Branding matters.
Customers matter.
Change is good.
Bad change is bad.

[Rich Klein]

I'll repeat what I have said on this thread on several occassions.

Looking at the new flip without the green border struck me as a bad flip for retail situations such as shows and stores. The proposed flip from SGC, on the first appearance looked (to me) as it belonged to a 2nd tier grading company (I used Pro and MGS, you can pick one of more than 100 for your choice)

The proposed green border would really help the card stand out in a competitive situation such as a show floor and help SGC keep it's idenity.

And I read the SGC statement as we had to make this change so we made this change and you alll can deal with it.

Rich