Kellogg's vs Topps

[toppcat]

It's not just the pricing or supply, there were numerous articles on the Kellogg's sets in prior issues. I think the novelty of 3D was quite appealing in the early 70's.

As an aside, complete sets of 1973 Topps were being advertised as early as the May issue, so they were available from the beginning of the season.

[JollyElm]

We kids were mesmerized by the 3-D cards. Absolutely mesmerized!!!! As someone has said, though, the problem was you'd have to go through an entire box of cereal just to get a single card, while you could easily hit the stationery store and buy countless packs of Topps. At the end of summer most of us had a complete or near-complete set of Topps, but sadly only a handful of Kellogg's cards.

[David W]

Originally Posted by JollyElm

We kids were mesmerized by the 3-D cards. Absolutely mesmerized!!!! As someone has said, though, the problem was you'd have to go through an entire box of cereal just to get a single card, while you could easily hit the stationery store and buy countless packs of Topps. At the end of summer most of us had a complete or near-complete set of Topps, but sadly only a handful of Kellogg's cards.

Yes. As an elementary school student, trading cards with friends was what we did. I had to give up quite a bit to get a 72 Kelloggs Willie Mays card, (although I no longer remember how much) since there just were not many out there, and the whole 3-D thing was quite a novelty at the time.

Kellogg's 3-D cards were just highly prized.

[byrone]

What accounts for the relative scarcity of the 1975 Kellogg's issue?