1962 JELL-O Baseball Card Distribution

[brian1961]

Hiya Ken Marks! So good to hear from you, my friend! I'm doing just fine and truly hope you are as well.

To answer your question, yes, my 1962 JELL-O Roger Maris blackberry box is of the three-ounce variety. I even went to my safe and finally got it out to confirm. I don't know if you happened to view the other unfolded box I am very privileged to own, but to give you an idea of what it looks like, there was a thread started late last year on the postwar section, post-1980 cards. It should have been put in the pre-1980 postwar, but it is what it is. The thread was entitled, "Box Design Cards". If you look at the listing in that section of the forum, it is at least one page of threads back. My son mind you, was able to sequester an image from my forthcoming book on postwar regionals and load it up to that thread. The actual photo on the CD book is even clearer, but my point is that the Roger Maris box looks the same as the Mantle.

I've said this before, but I will always be extremely grateful to you for taking the time and trouble to make exquisite color copies for me of the 1963 Post Cereal backsides that offered among its free prizes the cards of Mr. Mantle & Mr. Maris. They were used as perfect accouterments for the photo I staged of my chapter on the 1963 Post Cereal.

Would love to talk with you on the phone some time. I don't know how to send a PM on this chat forum; that's why this response may seem a bit personal. Trust I'm not offending you. Take care, my friend.

Respectfully, Brian Powell

[bnorth]

Originally Posted by brian1961

Hiya Ken Marks! So good to hear from you, my friend! I'm doing just fine and truly hope you are as well.

To answer your question, yes, my 1962 JELL-O Roger Maris blackberry box is of the three-ounce variety. I even went to my safe and finally got it out to confirm. I don't know if you happened to view the other unfolded box I am very privileged to own, but to give you an idea of what it looks like, there was a thread started late last year on the postwar section, post-1980 cards. It should have been put in the pre-1980 postwar, but it is what it is. The thread was entitled, "Box Design Cards". If you look at the listing in that section of the forum, it is at least one page of threads back. My son mind you, was able to sequester an image from my forthcoming book on postwar regionals and load it up to that thread. The actual photo on the CD book is even clearer, but my point is that the Roger Maris box looks the same as the Mantle.

I've said this before, but I will always be extremely grateful to you for taking the time and trouble to make exquisite color copies for me of the 1963 Post Cereal backsides that offered among its free prizes the cards of Mr. Mantle & Mr. Maris. They were used as perfect accouterments for the photo I staged of my chapter on the 1963 Post Cereal.

Would love to talk with you on the phone some time. I don't know how to send a PM on this chat forum; that's why this response may seem a bit personal. Trust I'm not offending you. Take care, my friend.

Respectfully, Brian Powell

To send a PM or email click on the persons user name in the top left corner of one of their posts and you will get a drop down with several options.

[brian1961]

Thanks, Ben. It would be a gross understatement to say I'm not the brightest crayon in the box when it comes to today's social media. Again, I sincerely thank you for the primer on sending a pm on our message board. ---Brian Powell

[hcv123]

Hi,

I own the original art boards for the 1963 Jello set - it has the flavors listed on the outside of the boards. Would that be helpful to anyone here?
I met the company employee who originally owned the art for the 63 Jello and most of the 1962 Post cereal set. Tried to do a deal for them many years ago - he thought they were worth WAY more than I did. They ended up in auction 10 years later where I won the Jello set and 1962 Post Clemente art board. They are TOO cool - all original photographs taken for the issue - I will likely be breaking the Jello set and selling individual boards soon if anyone here has interest. Be well.

-Howard

[hcv123]

http://www.net54baseball.com/showthr...17#post1393317

[Kenmarks]

Brian--Been a member of this site for maybe a year, but not that good at understanding how it works or finding things. Just now saw your reply to my note. Only maybe 6 weeks later. First thanks for confirming the 3 oz Maris box. There was a Lew Lipset ad a long time ago where he was selling a box (the one you have??), but none of the sizes were disclosed in the ad. Related to that 62 Jello project that Dan had written about, I think we have made some significant progress in identifying additional boxes that different players appeared on and imagine down the line, Dan will be updating the listing. If you are interested right now, believe that at a minimum, Mantle appeared on small Apple jello, Butterscotch pudding and Chocolate pudding boxes. Maris appeared on small Blackberry jello, small Apple jello, Coconut pudding and Chocolate pudding boxes.

Put me down on your mailing list when you finish and publish your Not Cheaper by the Dozen book. Sounds great and of significant interest to me. So I am in!!!

Lastly contact information. Ken Marks (916) 508 7872

Hopefully we can talk here in the future. Have a great Easter. Good night.

[brian1961]

Greetings Ken and a very happy and meaningful Easter to you and your family as well. Thank you, friend.

So glad to hear of the significant progress being made on the project covering the 1962 Jell-O baseball card set. When I give you a buzz some time soon, I'll divulge all the details of my acquiring the Roger Maris JELL-O box. This much I will tell you, it was not Lew Lipset, nor through the massive pages of a Sports Collectors Digest. No big secret--it was a show.

I'm gratified you're interested in my book. Maybe I'll do a little bit better than break even on that; I hope so, as much time and money as I poured into the venture.

Ken, you will love Net54 baseball forum. The Prewar side is by far the most active; however, as you become more adroit, my friend, at navigating this beautiful web site, you will find so much of interest. Plus, with your Einstein brain of Postwar knowledge, particularly among the General Foods issues, I just know the Postwar side will be taking a quantum leap forward towards reaching parity with the Prewar side. We're in no competition, however. It's all good, honest enjoyment.

Please note closely any recent threads (individual entries or topics of discussion) on Post Cereal commercials. They are great, and if perchance you've never seen them, they're a good reason why a BAH HUMBUG TO THE INTERNET type of guy needs to see what he's missing!

Lastly, check the current Robert Edward Auctions. They're offering a 1962 JELL-O Mickey Mantle complete box in the small size Apple variety. The original consumer, probably a mama, removed the gelatin package long ago to prepare it for her family. However, most importantly, the free prize card, along with the rest of the box, was saved to this day. It's lot number 607; opening at a mere 500 bucks, it's up to 6 bids and a grand at the moment. Twenty days to go...... Imagine---the rarest flavor and it's a complete box. Then again, "the rarest flavor" only becomes pertinent when it's an entire box anyway. What an opportunity!!!!!!!!!!!!!!!! This is that kind of time when the opportunity is about as rare as the item, and one shouldn't think about if another might be offered any time soon. Nuf' said; I better shut up.

Have a blessed Resurrection Day celebration! ---Your collecting compadre, Brian Powell

[keepmeposted]

Hello, Fellow Post and JELL-O enthusiasts.

I thought you would enjoy seeing the original copy art from the NEVER PRODUCED 1963 JELL-O 3 oz cherry paste-up depicting Hammerin' Hank's little brother in the photo frame. I also own the original copy art of the same error that, in part, may have contributed to the 1963 Post 15 ounce Oat Flakes boxes being withdrawn and never distributed. Please note that the "X" on Tommie's face is a black grease pencil application to the clear vellum placed over the cut-and-paste layers of text/frame and Kodachrome photos.

KEEP ME POSTED!

Dan

[hoot-owl]

Dan--

I also wonder if the Post/Jello artists "messed up" when they replaced this photo. Off the top of my head--Hank's photo is the only one in the 1963 Post/jello sets that are sized differently.

Love your books....

peter mead

[keepmeposted]

Hi, Peter!

Thank you for the comments. Having read POSTAGE DUE and the other monographs, you understand the chaos that ensued in Battle Creek when last minute errors were spotted.

Your comment about the exploded view of the Hank Aaron photo is intriguing, and it is quite interesting (to me) to realize that the same Art Shay photograph was used for all of the 1961-63 Post and 1962-63 JELL-O sets. Having said that, the photo used for production of the 1963 Post is a zoom shot that is consistent with the "portrait" photos that earmark that particular set. In contrast, you are right on target in noting that the Aaron paste-up for the 1963 JELL-O reverted to the body shot appearing on all of the other GF sets. Based on my interviews with Bill Betts and Howard Slutz regarding the Post cereal promotions, I can well imagine that there was a mad scramble in Leroy, Dover, and/or White Plains when the art departments (or Y&R) were trying to find Hank Aaron Kodachrome prints to supplant the Tommie Aaron shot.

Tomorrow, I'll post the likeness of the 1963 Post Hank Aaron "error" card showing precisely how it would have appeared on 15 ounce Oat Flakes.

Thanks again for your friendship, encouragement, and contributions to the Post and JELL-O baseball card legacy.

Keep me Posted!

Dan