1962 Post Cereal

hoot-owl · #1 05-26-2015, 08:07 AM

Many thanks Ken--complete and definitive. Seems we did eat Alphabets and Crispy Critters in my house. But only common backs.....

Another quick question--I have a Pardee with extra thick cardboard as the backing. Was he ever part of a point of sale promotion or other advertising that you are aware of for this set? And if not, do you have any other thoughts other than someone rebacking the paper to a heavier piece of cardboard?

thanks again--great information--that I have printed out for future reference.

Kenmarks · #2 05-27-2015, 12:39 AM

You know Peter, have never seen Jack Pardee as part of any promotional material. Paul Hornung is the primary person associated with in store promotions (and media ads) that I have seen. There is the big sign that Mike Blaisdell has posted as part of this thread that had three large cards (Hornung, Unitas, and Kilmer). But have never seen or heard of anything about Pardee being a part of some sort of promotional item. I wonder what you have. Standard card size??

This might be way too much minutia, but a comment on the picture of the sign Mike posted since we are talking promotional material for the 1962 Post Cereal Football set. I too have that promotional sign and until Mike posted a picture of his, was the only one I had ever seen. What was very interesting was that his sign while pretty much the same, was not exactly the same as the one I have. The football player on the bottom is going the opposite direction and the cut of the bottom is not the same. It looks to me that Post produced two different signs that could be displayed back to back (and fit perfectly) for grocery store displays. Just thought I would throw that out as surprised me.

hoot-owl · #3 05-27-2015, 12:37 PM

Ken--It appears the Pardee card has another piece of cardboard attached/glued to the original card. Who knows why, but I can see a clear separation between the original card and the extra/additional cardboard backing.

Never really looked at it that closely--I did pick up another one because I knew there was something funky with thicker version.

thanks again.

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