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Lots of American novice collectors (me included) buy 1938 Churchman's sets because they are cheap and loaded with HOFers. You figure that you can't lose with that sort of situation. Until you realize that the cards are so common that anyone who wants one has one.
An interesting angle for an article would be the effect of TPG on these commonplace sets. Take a $10 card, slap a 10 label on it, does it morph into a desirable card?
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