Was this somebody at Topps idea of a practical joke?

[swarmee]

I saw a post on the Blowout boards a couple of months ago where the No Purchase Necessary winner got a couple of Marvel autographed cards for free, totalled around $500.
Upper Deck also comped some people gold coins in their NPN sweepstakes when they released the 2017 Grandeur Coins Hockey release. 1/66 seems like a really good odds for just sending in postcards.

2017 GRANDEUR HOCKEY COINS ODDS
This pack contains (1) Upper Deck Grandeur Hockey coin. Randomly inserted into these specially marked packs are the following coins: Base Set coin (#’d to 5,000), High Relief parallel (#’d to 1,000), Frosted parallel (#’d to 500), and Gold parallel (#’d to 100). No individual coin is guaranteed to exist within an individual pack, box or case.

NO PURCHASE NECESSARY to enter the Sweepstakes or win a Gold Collectible Coin. To enter without purchase, hand print your name, e-mail, complete mailing address with zip code or postal code, date of birth, and day/evening telephone numbers with area code and mail to: 2017 Grandeur Collectible Coin Product Sweepstakes, COMC Consignment 4311 Canada Way Burnaby, BC V5G 4J9 Canada. Upon receipt, your name will be entered into the Sweepstakes. Must be age of majority and at least 18+ years of age or over to enter. Failure to comply with the Terms and Conditions will result in a disqualification of your entry. Math skill-testing question required for legal residents of Canada only. 2,000 gold coins available (diminishing as awarded during sweepstakes period), and 34 gold coins available for no-purchase necessary entries; each gold coin is a single 0.25 oz. gold coin. (Approximate retail value is $346USD based on multiple factors including gold market price, fabrication costs, and player demand). Odds of getting a gold coin are 1:66, or if mail in entry, depends on number of eligible entries received (but no worse than 1:66). Start date for promotion: April 5, 2017 at 12:01 a.m. Pacific Standard Time (“PST”); End date for promotion: November 5, 2018 at 11:59 p.m. PST. For details about gold coins and full contest rules, go to www.grandeurcoins.com.Open to legal residents of the United States and Canada, except for residents of Florida, New York, Rhode Island, and Puerto Rico.