Hey, pennant guys

[Fredskinz]

Found these three at my friends shop recently. I’m very intrigued by the Press Club of Chicago and Modern pennants (both made by National of Chicago). Anyone have have info on those, please let me know.

[Domer05]

Originally Posted by Fredskinz

Found these three at my friends shop recently. I’m very intrigued by the Press Club of Chicago and Modern pennants (both made by National of Chicago). Anyone have have info on those, please let me know.

Do you have picture of the maker's mark, label, or tag you can share? That manufacturer doesn't sound familiar to me.

[Fredskinz]

I didn’t remember the full name National Badge and Pennant Company

[Domer05]

Honestly, I've never heard of them. Which surprised me because I've become quite familiar with a half dozen different pennant makers from Chicago; and I cannot recall ever seeing one of their pennants.

Which tells me they probably never manufactured sports pennants.

The Illinois corporate registry from 1915 lists them as having incorporated as a for profit business by 1914. Here's two ads I found in the Directory and Register of Women's Clubs, City of Chicago and Vicinity (1915) and The Dry Goods Economist (1918) that list their address as 105 W. Madison St., a building in the loop that still stands today.

From the style of your two pennants I'd say either could be from the 1910s when these ads were placed.

[bocca001]

This is a somewhat recent pickup. I just noticed that it has a label (Pacific Athletic Co).

[Domer05]

That's a cool Santa Clara pennant. I've always liked that tag because it's colorized. The slogan, "Be Specific - Say Pacific" is kind of a nice touch, too.

As far as I can tell this company dates back to at least 1913 when they were known as the Pacific Pennant & Novelty Co., located at 244-46 New High Street in downtown Los Angeles, CA. They were one of the biggest pennant makers on the west coast for the first half of the 20th century and they made a lot of Pac 12 collegiate pennants during that time.

I've always thought your tag was one they used throughout the 1940s. By then they had changed their name to Pacific Athletic Co. because they were making a lot more than just pennants; namely athletic uniforms and apparel.

By the 1950s they moved out of Los Angeles to the nearby suburb of Gardena, CA where they set up shop at 14501 S. Figueroa Blvd. This apparently prompted a label re-design, see below.

In 1956 Pacific Athletic Co. was acquired by Collegiate Mfg. Co. of Ames, IA. From then on, the resulting company re-branded itself as Collegiate-Pacific. Manufacturing of all felt novelty products would eventually shift to their Roanoke, VA site where pennants are still being made today.

Pacific Athletic Co. made some really cool pennants over the years. Look for their tagging on pennants for UCLA, Cal, Stanford and a ton of smaller colleges and high schools from California and the west coast.

[bigfische]

Any help on this Yankees pennant? Picked up at an estate sale with no backstory.