1947 BOND BREAD and its "imposters"....show us your cards ?

[tedzan]

Originally Posted by spec

Hi Ted,
Since I purchased my Movie Star Subjects long ago and am satisfied that they are authentic and unaltered, I don't require a "logical, common sense explanation" for the rounded corners. However, I would offer this possibility: The firm that printed the Bond Bread cards later contracted to furnish cards of ball players, boxers and movie stars to W.S./N.Y. (Wildman?), using overstock or at least the same setup they used for the Bond cards. Upon reorder, or running out of overstock, they decided it was cheaper (or at least unnecessary) to round the corners. Of course, this is purely conjecture, but it is "logical."

Hi spec

When I asked when did you acquire Movie Star Subjects, I was hoping you would state a date (year).
As I am trying to develop a timeline when the Square cards (Sports & Movie Stars) first appeared with Rounded corners. So far, four dates have been reported.

Circa 1949/1950 when the original sets of these B/W Sports cards and Movie Star cards were issued, they were only Square cards....PERIOD !


TED Z

T206 Reference
.

[spec]

Ted,
It's been long enough that I don't recall when or where I purchased my movie star sets, but I believe it was about 20 years ago.

[tedzan]

Originally Posted by spec

Ted,
It's been long enough that I don't recall when or where I purchased my movie star sets, but I believe it was about 20 years ago.

Thanks, spec

That date is very consistent with the other dates that have been reported, so far.

Take care,


TED Z

T206 Reference
.

[abctoo]

The 1947 Homogenized Bond Bread inserts and Cards and Photos from the era with like and similar pictures.

APPENDIX A – Part Five (Working)

5. Perforated printed two-sided cards with Sports, Hollywood and Cowboys pictured.

This set consists of 48 cards printed on two sheets of 24 each. Twenty two of the cards per sheet have pictures on both sides. The two others were printed with a picture on one side and half of the sheet description in text on the other. A look at that side of a sheet with description placed right-side up will show the sheet has three vertical rows of perforations and five horizontal running fully through the sheet with its edges imperforate (straight edges). Thus the corner cards are perforated on two adjoining sides, while edge cards are perforated on 3 sides , and those in the middle perforated all around (all four sides). The three side perforated cards that are not perforated on a short side come from the top and bottom of the sheet, while those not perforated on the long side are cards from the left and right sides of the sheet. Again, if looking at the side with the descriptive text reading rightside up, the two adjoining text backs appear in the middle of the second row from the bottom as part of the bottom twelve cards all facing rightside up. The upper twelve cards are printed up-side down to the bottom half , so that if you turned that side of the sheet 180 degrees they would be right-side up at the bottom with the 12 containing the descriptive text upside down.

The most famous card from this set is the one that appeared in a 2011 Bob Lemke blog. The unidentified card he pictured is Randolph Scott with the other side the righthand half of the printed descriptive text. That card was rubbered stamped “HESS SHOES.” Bob Lemke's picture has been used by many since to describe the set and thereby is sometimes mistakenly named the “Hess Shoes Set.”



Description text cards were issued without the “HESS SHOES” stamping. Other than a duplication of the exact picture provided by Lemke, I have been unable to find another one of the same card or any other card with the “HESS SHOES” stamping. That does not mean that Hess Shoes was not actively engaging in the promotion of similar pictures at other times. Shown below are part of a Hess Shoes pre-WWII promotion.












We have reconstructed one of the two 24 card sheets of the two-sided printed perforated cards and are working on the second. Below are scans of cards that we cannot definitively attribute to its other side. These pictures below may include both the front and the back of the same card, but again we cannot say which are matching or which pictures may be missing. In other cases, the scans need to be upgraded. I would personally appreciate anyone who will match any of these cards to a picture or provide a picture of a missing side for any of the pictured cards.








More on other sets to come.

Copyright 2020, by Michael Fried, P.O. Box 27521, Oakland, California 94602-0521

[tedzan]

I will reiterate, my experience as a kid growing up in the 1940's and 1950's and when I got back in this great hobby (1977) is that until recently (circa 1990's),
I have never seen beveled-cornered cards in boxes such as the Sport Star Subjects. I have the SQUARE cornered cards from these boxes (an assortment of BB
cards and a near complete set of the Movie Stars).


..………… V-------- 2 7/16" ---------V by 3 7/16" length (variation is +/- 1/16")


Since some of you do not agree that it absolutely defies common sense for the BB cards in the Sport Star Subjects boxes to have ROUNDED corners.
Then consider this: there was an Album available in the early 1950's to mount these SQUARE cards (there was a scan of this Album in an earlier Post
here; however, it appears to have been withdrawn). It was typical of of Photo albums of that period, where each card fit into four diagonal slots on a
page of "N" number of slots. If these cards had ROUNDED corners back then, these slots would not hold these cards.

Anyway, it is your prerogative to think the way you do concerning these ROUNDED cards. I do not accept the legitimacy of ROUNDED cornered cards
being inserted in original (circa 1949 - 1950) Sport Stars Subjects (or Movie Star Subjects) boxes.

Furthermore, I have compared notes with veteran collectors/dealers who do not recall seeing the boxed cards containing ROUNDED corner cards back
in the 1970's - 1980's.

This "phenomena" appears to be evident since the 1990's. So far, I have surveyed 5 collectors who have such cards (from the 4 SSS boxes), and all 5
have said they acquired them since 1990's and the 2000's.


TED Z

T206 Reference
.

[Harford20]

Although no longer mine as of last month, I owned this card for the last 15 years.

Dave

[abctoo]

Originally Posted by Harford20

Although no longer mine as of last month, I owned this card for the last 15 years.

Dave

I like that card. I should have spoken up sooner.

Thanks for posting.

Mike