Let’s rehash the Bond Bread controversy.

[Johnphotoman]

GasHouseGang- very nice, thank you. Can you post the backs and tell me if they are bright white stock, or cream white. Thank You this helps a lot, more to come on these cards. John

[Johnphotoman]

Yoda - Thank you, I too believe the final story is yet to be revealed. We are close. John.

[Johnphotoman]

Yoda: I don’t remember what answer I gave before, I believe the cards that have printed backs were for sale, not in boxes and not inserted into loaves of Bond Bread. The card with blank backs and rounded corners is either a card that was inserted into loaves of Bond Bread: if it has a cream white back. On the other hand, if the card has a bright white back it is from…Collectors & Traders Sport Star Subjects which came in boxes. Interestingly enough the Sport star Subjects cards started coming out in the 1930s. John

[Johnphotoman]

Pat R: “My friend's mother purchased a set for him and he told me that she purchased them from an ad in the NY Times. There are images of all of them in post #53 in the old thread.”

https://net54baseball.com/showthread...-P%40trick%20R

Pat: What we now know teaches that the images in post #53 of the old thread (cards of your friend) are from the Festburg cards discovered in NJ 1980s- Ivory / Beige paper stock, squared corners, 2 ¼ x 3 ½, .1mm thick, weight 1 gram. It could be the same set… from the letter from The Sporting News from the 1980s…from Stanley Apfelbaum see post 140 in this thread.

As for Matt74 his cards may not be from the Festburg discovered, he says his cards have cream colored backs that are almost white. I have reached out to him, maybe he can post images of his cards front and back. I am thinking they should look like the images below only with squared corners, 2 ¼ x 3 ½, .1mm thick, weight 1 gram.

PS> The first two cards show as cream white: The Festburg card is the one in the middle. Again remember we are not seeing the true colors of the cards.


Thanks John.

[Yoda]

Originally Posted by Johnphotoman

Yoda: I don’t remember what answer I gave before, I believe the cards that have printed backs were for sale, not in boxes and not inserted into loaves of Bond Bread. The card with blank backs and rounded corners is either a card that was inserted into loaves of Bond Bread: if it has a cream white back. On the other hand, if the card has a bright white back it is from…Collectors & Traders Sport Star Subjects which came in boxes. Interestingly enough the Sport star Subjects cards started coming out in the 1930s. John

John, tks for the clarification. My Rizutto has a cream white back and rounded corners, so I am assuming it went into loaves of Bond Bread. Regardless, I am happy to have both my 1947 Bond Bread rookies confirmed as inserts. Now that I know the facts, thanks to you, Butch and Ray, I am just going to enjoy the cards as part of my PC. John

[Exhibitman]

I think we're getting a little circular and confusing here in regard to Exhibit Supply Company (ESCO) products, so let's just clarify:

1. ESCO made it own cards. See the Groucho original art and card in an earlier post. It did not contract for others' designs, like Aarco.

2. ESCO was not a commercial printing house. On occasion, it would specially print backs on its cards for commercial clients. Dad's Cookies, for example. The only known deviation from that is the Wrigley Field set of alltime greats made in the 1960s for sale at the ballpark. That was at a point when the company was circling the toilet and was desperate.

3. ESCO's main trade was selling vending machines and restocks for those machines. The cards had to fit the machines. It did not vary card sizes because [drumroll please] different sizes would foul the machine mechanisms. When ESCO acquired the card business of the International Mutoscope Reel Company (aka "Mutoscope") in the late 1940s, it reshot the Mutoscope designs to fit its machines. Here is a comparison:



ESCo on the left, Mutoscope on the right.

There are some 1950s ESCO cards with Mutoscope PC backs:



My hunch is that these were made with old card stock that ESCO had from its Mutoscope acquisition and decided to use; waste not, want not.

4. There is no way that the "Bond Bread Exhibits" were made by or for ESCO machines. The stock and size are wrong. I do not think they are Mutoscope products either, because the size and stock are wrong for those machines. There are many arcade-style cards that ESCO and Mutoscope did not make. Whether they were vendable in ESCO or Mutoscope machines is an open question. Some examples:




E282 Oh Boy Gum, a Goudey point-of-sale handout:





Coney Island Arcade, made to use in the arcade's many Mutoscope machines after IMRCo was kaput:



1962 Kennywood (Pittsburgh) Amusement Park:



Pacific Ocean Park (pirated ESCO design):



Anonymous 1920s design, poss. Philadelphia area:

[Johnphotoman]

Thank you- That was very informative and clarified what I was confused about. What size cards did they make for their vending machines? Very nice scans of the images. John.

[Johnphotoman]

As we now understand, identifying all cards that we as collectors call “Bond Bread” is not accurate. These cards are in the Standard Catalog of Vintage Baseball cards as W571. So what is a legitimate Bond Bread card?

For all intended purposes as Ted Z pointed out in his post, (1947 BOND BREAD and its "imposters"....show us your cards?) …only cards that were packaged into loaves of bread should get that distinction- 48 cards in a complete set with rounded corners.

One problem in the standard catalog is some cards that look similar to the Bond Bread 48 card set - were never packaged in loaves of Bond Bread. i.e. squared corner cards. These cards have been misidentified as "1947 Bond Bread" cards along with others.

Let’s put all that aside for now, and just focus on the square corner cards. One question keeps coming to mind! Can we know when the square corner cards were issued? We know the Bond Bread cards came out in 1947. There is this belief that cards similar to the Bond Bread were issued after 1947, (a set of 24 cards with square corners.)

While it is true the 24 card set was never packaged in Bond Bread and has been misidentified as "1947 Bond Bread". I still have a question: How was this set given an issued date sometime after 1947? Somehow this set of 24 cards has an issued date circa 1950s. What proof is there that all square corner cards were issued after 1947? On the contrary there is proof that some of these cards were issued circa 1940s.

While there were a lot of cards issued by Wildman Sons (W.S.), circa 1950s we call Trading cards. (Which I will be posting about in an upcoming post.) And yes, many of these cards fit the description of the “Square Corner” Bond Bread cards, but that does not mean they were issued in the 1950s.

Here is the kicker…the 24 card set and the 48 card set used the same images on the cards. And we have old-timers who have said they brought their cards that match the 24 card set with square corners right from arcades circa 1940. While it is true that many collectors speculate that they were dispensed in arcades, similar to Exhibit cards of the era all before 1947, has not changed the issue date of circa 1950s.

Knowing this information, many collectors will say the 24 card set was issued in the 1950s. The issued date of circa 1950s goes against first hand knowledge, eyewitness accounts. To top it all off, there are articles that say the 24 card set and many Trading cards were issued circa 1947.

Like the SABR's Baseball Cards Research Committee articles. “In 1947 another set is produced containing 24 of the baseball players found in the Homogenized Bread set, plus four boxers. The cards have square corners and are printed on thinner stock.”

https://sabrbaseballcards.blog/author/bouton56/page/9/

Many of these Trading cards- where Movie Stars, Western Stars, Baseball Players, Boxers, Football Players, Golfers) were issued before 1947 with square corners, before Wildman Sons (W.S.) issued their cards in the 1950s.

And there is no doubt that these Trading cards were never issued as Bond Bread cards, but that is what they are known by in collecting circles (“Bond Bread”) so for now let’s just call them that.

What I can say is the 24 card set was issued sometime between the 1940s and 1950s. I believe they were circa 1947. One problem is so many cards with square corners came out circa 1950s and fit in with many of the Bond Bread cards- I believe this is why people put an issue date of 1950 on the 24 card set.

As for the David Festberg find in the 1980s, square corners cards that match the 24 card set, it is now believed that are not reprints but are cards that actually were printed in 1947. Another reason I believe the 24 card set was printed and issued circa 1947.

This does not mean there are no fakes or reprints that were done at another time. In fact, I just picked up a Major League (MLB) original 1947 Homogenized Bond Bread Ralph Kiner Square Corner licensed reprint. I don’t know much about it, only that the eBay seller said it was a licensed reprint. Waiting for it to arrive, so I can have a good look. Does anyone know more about 1947 license reprints, what year were they reprinted etc?
John.