SGC Going Away?

rand1com · #1 05-01-2025, 05:36 AM

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

Directly · #2 05-01-2025, 06:17 AM

that will be an improvement turn over times from months to 10 days!

Brent G. · #3 05-01-2025, 06:45 AM

Quote:

Originally Posted by rand1com

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

Sadly, this is the most likely scenario. I�ve seen it personally in multiple companies. The process likely began the moment it was purchased.

OhioLawyerF5 · #4 05-01-2025, 07:06 AM

Quote:

Originally Posted by rand1com

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

It definitely makes sense to keep SGC around.

Lots of ownership groups keep two brands alive (think Cabela's and Bass Pro). They do it for good reason. Having two industry leaders under your control insulates your top brand from competition. Think of it like this: SGC provides a buffer for PSA from the likes of BGS and CGC. Keeping #2 in the fold means those other companies have to compete with SGC for market share. PSA can cruise along at altitude above the fray and never really face a serious threat.

Collectors would be stupid to do away with SGC......so they probably will.

JustinD · #5 05-01-2025, 07:29 AM

I honestly don�t see them shutting down SGC. They are getting money either way and it pays to show competition in the market whether real or not when it�s owned by one group.

What I do see is the pricing structure changing to be more similar to PSA over time. They will want to bring the cash flow in line with their other holdings. They are likely attempting a registry behind the scenes as it doesn�t take a genius to understand the impact that competition makes towards the increased value of PSA cards. Once a registry is launched and other similar features as the PSA product it will bring the excuse for the pricing change.

bobbvc · #6 05-01-2025, 04:30 PM

Quote:

Originally Posted by rand1com

My opinion only, not based on any inside information.

It really makes no sense for them to maintain the two brands long term.

Seems more efficient to only have the one brand if they own SGC anyway.

parkplace33 · #7 05-01-2025, 06:32 PM

Can you imagine if this did happen and SGC stopped grading cards tomorrow? Goodness, lots of upset people.

notfast · #8 05-01-2025, 07:12 PM

SGC is churning out record numbers.

It makes absolutely zero sense to make them go away and there is zero chance some random YouTube content creator has any insight about something like this happening in the first place.

Peter_Spaeth · #9 05-01-2025, 07:41 PM

None of us, I assume, have any real insight into the incremental costs of running two brands within the same business in this instance, or the anticipated effect on revenues if they consolidate. Generally speaking, I think it's less rather than more common for a single company to maintain competing brands, but it happens.

sacentaur · #10 05-01-2025, 08:02 PM

When the American Tobacco company was acquiring competing producers back in the day, they opted to retain the original entities because those companies had brand loyalty attached to their names. Plus it was a good tactic to avoid the fact that they were building a monopoly, at least until 1911 when the courts ordered the monopoly broken up.

I do like the idea of retaining SGC for vintage and PSA handling the mountains of modern cards.

sammythunder · #11 05-01-2025, 08:10 PM

Quote:

Originally Posted by Peter_Spaeth

None of us, I assume, have any real insight into the incremental costs of running two brands within the same business in this instance, or the anticipated effect on revenues if they consolidate.

Agreed. This is all speculation.

Quote:

Generally speaking, I think it's less rather than more common for a single company to maintain competing brands, but it happens.

We see it all over in various businesses. The Auto Industry is a great example.

Neal · #12 05-01-2025, 08:53 PM

Quote:

Originally Posted by Peter_Spaeth

None of us, I assume, have any real insight into the incremental costs of running two brands within the same business in this instance, or the anticipated effect on revenues if they consolidate. Generally speaking, I think it's less rather than more common for a single company to maintain competing brands, but it happens.

Some of the most successful companies own several brands. If GM decided to get rid of Buick thinking they'll now buy Chevrolet instead, they may have done so. Or maybe they considered some Buick owners may buy a Ford instead. It's easier and cheaper to keep customers rather than find new ones.

I'd love to see the youtu.be video that started this wildfire -

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Exhibitman · #13 05-01-2025, 10:43 PM

Having different brands to cover different customer bases is as American as Budweiser and Michelob. SGC has completely different holders than PSA, a loyal customer base, and significant brand recognition; no reason to piss away all of that goodwill. I do think that they will eventually integrate the back office and web sites; that is a no-brainer cost saving measure.

Peter_Spaeth · #14 05-01-2025, 11:06 PM

Quote:

Originally Posted by Neal

Some of the most successful companies own several brands. If GM decided to get rid of Buick thinking they'll now buy Chevrolet instead, they may have done so. Or maybe they considered some Buick owners may buy a Ford instead. It's easier and cheaper to keep customers rather than find new ones.

I'd love to see the youtu.be video that started this wildfire -

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But there is no Ford in this case. People have nowhere else to go, really, other than PSA if SGC is discontinued. All depends on the economics, and we are not privy to those.

Neal · #15 05-01-2025, 08:31 PM

Quote:

Originally Posted by rand1com

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

Why?

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polakoff · #16 05-01-2025, 11:28 PM

Quote:

Originally Posted by rand1com

My opinion only, not based on any inside information.

PSA will eventually do away with the SGC brand and utilize their capacity to grade and encapsulate for PSA brand.

It really makes no sense for them to maintain the two brands long term.

You might as well say:

Nike will eventually do away with the Converse brand and utilize their capacity to design and produce sneakers for the Nike brand.

Large corporations more frequently than not own "competing" brands within the same industry. There are a number of reasons for it, including the illusion of choice. Like, while you're debating whether to buy Crest vs. Oral-B, or Cascade vs. Dawn, or Tide vs. Gain, Proctor and Gamble doesn't care because in all cases they own both brands.

Snowman · #17 05-01-2025, 11:55 PM

They're not going to shut down SGC. This is nonsense.

vthobby · #18 05-02-2025, 12:39 AM

Quote:

Originally Posted by Snowman

They're not going to shut down SGC. This is nonsense.

Exactly.

"Nuf Sed" McGreevy.

PS You Tube Card Community? YTCC..... sounds like PWCC