SGC Going Away?

[GeoPoto]

I will be surprised if PSA keeps SGC going indefinitely. Surely, they are working towards merging whatever management, administration, logistics, grading, and slabbing functions aren't already merged. That would be Aquisitions 101. The tipping point will arrive when the IT department is ready to add SGC-graded cards to the registry. Operating two businesses that do essentially the same thing can't make sense. SGC-style slabs may become an option to appease tuxedo aficionados, but grading standards, customer service, and anything else users care about will become one and the same, if they haven't already.

[notfast]

Seems like a lot of people commenting would have their heads explode if they knew what brands nestle, proctor and gamble and Johnson and Johnson owned.

[Aquarian Sports Cards]

Originally Posted by notfast

Seems like a lot of people commenting would have their heads explode if they knew what brands nestle, proctor and gamble and Johnson and Johnson owned.

how about the most terrifying phrase of the 1980's. Backfired spectacularly because it freaked people out. At the end of half of every TV commercial - "We're Beatrice"

[cgjackson222]

Originally Posted by Aquarian Sports Cards

how about the most terrifying phrase of the 1980's. Backfired spectacularly because it freaked people out. At the end of half of every TV commercial - "We're Beatrice"

Haha, "We're Beatrice" was freaky indeed.

https://www.youtube.com/watch?v=WV5Mb_zZPPs

https://www.youtube.com/watch?v=Gch72L5vJPA

[vintagebaseballcardguy]

Originally Posted by cgjackson222

Haha, "We're Beatrice" was freaky indeed.



https://www.youtube.com/watch?v=WV5Mb_zZPPs



https://www.youtube.com/watch?v=Gch72L5vJPA

Oh yeah as if it wasn't already weird enough, here came that freakin clown! As a kid I remember wondering who Beatrice was and why she was a we.

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[OhioLawyerF5]

Originally Posted by GeoPoto

I will be surprised if PSA keeps SGC going indefinitely. Surely, they are working towards merging whatever management, administration, logistics, grading, and slabbing functions aren't already merged. That would be Aquisitions 101. The tipping point will arrive when the IT department is ready to add SGC-graded cards to the registry. Operating two businesses that do essentially the same thing can't make sense. SGC-style slabs may become an option to appease tuxedo aficionados, but grading standards, customer service, and anything else users care about will become one and the same, if they haven't already.

PSA doesn't own SGC. Collectors owns PSA and SGC, two separate companies. This wasn't a merger. So "Aquisitions 101" [sic] doesn't apply. And as several have pointed out in this thread, it would make no sense for Collectors to kill one of their brands.

[Peter_Spaeth]

Originally Posted by OhioLawyerF5

PSA doesn't own SGC. Collectors owns PSA and SGC, two separate companies. This wasn't a merger. So "Aquisitions 101" [sic] doesn't apply. And as several have pointed out in this thread, it would make no sense for Collectors to kill one of their brands.

If the cost savings of consolidating the brands into the larger brand outweighs any revenue loss, then it makes sense. Since we don't know either side of the equation, who can say?

[Mark17]

Originally Posted by Peter_Spaeth

If the cost savings of consolidating the brands into the larger brand outweighs any revenue loss, then it makes sense. Since we don't know either side of the equation, who can say?

A lot of collectors are very loyal to one or the other. Higher resale prices with PSA (real or perceived,) or the "tuxedo" look of SGC. If they try to run a calculation to determine whether loyalty among SGC customers would automatically transfer to PSA, I think they'll conclude, probably not. At, least, too questionable to risk.

[Lorewalker]

Lots of interesting thoughts and points here but some are posting like they are an insider at Collectors and it is truly hilarious. Unless of course one of you is actually Nat.

[Peter_Spaeth]

Originally Posted by Mark17

A lot of collectors are very loyal to one or the other. Higher resale prices with PSA (real or perceived,) or the "tuxedo" look of SGC. If they try to run a calculation to determine whether loyalty among SGC customers would automatically transfer to PSA, I think they'll conclude, probably not. At, least, too questionable to risk.

It's a question of degree, right? I think most would reluctantly grade with PSA because there's really nowhere else to go any more. But that's just my best guess.

[OhioLawyerF5]

Originally Posted by Peter_Spaeth

If the cost savings of consolidating the brands into the larger brand outweighs any revenue loss, then it makes sense. Since we don't know either side of the equation, who can say?

While I agree none of us have insider information, I don't believe it's as simple as a cost savings/revenue loss calculation. There is more that goes into the decision than that.

[Mark17]

What we should see is a combined registry.

[Snowman]

Originally Posted by Mark17

What we should see is a combined registry.

This is being worked on right now

[4815162342]

Originally Posted by Snowman

This is being worked on right now

lol

[parkplace33]

Originally Posted by Snowman

This is being worked on right now

Any projected date on this? I have heard about this since the acquisition.

[GeoPoto]

Originally Posted by OhioLawyerF5

PSA doesn't own SGC. Collectors owns PSA and SGC, two separate companies. This wasn't a merger. So "Aquisitions 101" [sic] doesn't apply. And as several have pointed out in this thread, it would make no sense for Collectors to kill one of their brands.

You make a valid point. Acquisitions 101 was misplayed. In the long run, I would expect a merger. But, I would have to agree that the long term could be a long time.

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[raulus]

Originally Posted by GeoPoto

You make a valid point. Acquisitions 101 was misplayed. In the long run, I would expect a merger. But, I would have to agree that the long term could be a long time.

And maybe all of this talk will become a self-fulfilling prophecy.

A know-nothing blogger mouths off, and it injects the smallest doubt whether the brand will continue long-term, so would-be submitters send in less stuff, or at least delay sending in stuff for a few months. The monthly reports for stuff graded show that SGC grades less and less stuff each month. SGC lays off a few people, and the news gets out the SGC is laying people off. Grading times extend.

The trend snowballs, takes on a life of its own, and eventually they pull the plug. Maybe it takes a few years, but once the doubt sets in, it's hard to turn the corner.

So I guess if you love SGC, it's your obligation, nay duty, to crack all of your existing SGC stuff and re-submit it again to keep those numbers up. Or at least to find more and more raw stuff to grade each month to keep the good times rolling.

[MJRaider]

I found the Vintage YouTube community fairly interesting a year ago but man has it just become an echo chamber of the same old guys, saying the same old things, and including only the same old people.

Except Southern Collector, I like him. But he's already starting to sound like the rest of them.

But you better spend thousands of dollars on cards on a monthly basis or your collection isn't interesting and clearly you are poor.

[sammythunder]

Originally Posted by MJRaider

I found the Vintage YouTube community fairly interesting a year ago but man has it just become an echo chamber of the same old guys, saying the same old things, and including only the same old people.

Except Southern Collector, I like him. But he's already starting to sound like the rest of them.

But you better spend thousands of dollars on cards on a monthly basis or your collection isn't interesting and clearly you are poor.

As a collector with a channel, I understand your perspective and really make an attempt to try and bring on different collectors on a weekly basis for collaborations. It's one way to keep things fresh and new. The livestream I do on Thursdays with my buddy Jason called Cardboard & Cold Ones bring on a different collector with a YouTube channel each week. I'm always open to feedback on how I can avoid being monotonous with my videos.

[MJRaider]

Originally Posted by sammythunder

As a collector with a channel, I understand your perspective and really make an attempt to try and bring on different collectors on a weekly basis for collaborations. It's one way to keep things fresh and new. The livestream I do on Thursdays with my buddy Jason called Cardboard & Cold Ones bring on a different collector with a YouTube channel each week. I'm always open to feedback on how I can avoid being monotonous with my videos.

Thanks, Sammy! I will check it out.

[perezfan]

Originally Posted by sammythunder

As a collector with a channel, I understand your perspective and really make an attempt to try and bring on different collectors on a weekly basis for collaborations. It's one way to keep things fresh and new. The livestream I do on Thursdays with my buddy Jason called Cardboard & Cold Ones bring on a different collector with a YouTube channel each week. I'm always open to feedback on how I can avoid being monotonous with my videos.

You and Jason are GREAT! Really down to earth, and in no way pretentious. Unlike a previous statement that was made, you guys do a commendable job featuring interesting guests with modest collections (who do not have thousands of dollars to spend). You and Jason are great at featuring inexpensive options for buying cool cards. I always enjoy watching Cardboard & Cold Ones, as well as The 4 Collectors Channel. Hopefully some of the people here will check it out!

I do understand the people posting here who are saying it's annoying the way some content creators will lecture you forever and take 45 minutes to rehash a stale topic that could be fully covered in 6-7 minutes. That is annoying, and who has that kind of free time, anyway?

But you guys always keep it fresh with fun conversations. Keep up the great work!

[theshowandme]

Originally Posted by MJRaider

I found the Vintage YouTube community fairly interesting a year ago but man has it just become an echo chamber of the same old guys, saying the same old things, and including only the same old people.

Except Southern Collector, I like him. But he's already starting to sound like the rest of them.

But you better spend thousands of dollars on cards on a monthly basis or your collection isn't interesting and clearly you are poor.

Lmaooooo

[Vintagedeputy]

Originally Posted by raulus

So I guess if you love SGC, it's your obligation, nay duty, to crack all of your existing SGC stuff and re-submit it again to keep those numbers up.

That’s a bit ridiculous, don’t you think?

Originally Posted by raulus

Or at least to find more and more raw stuff to grade each month to keep the good times rolling.

That’s a little more reasonable.

[Snowcat]

Originally Posted by OhioLawyerF5

PSA doesn't own SGC. Collectors owns PSA and SGC, two separate companies. This wasn't a merger. So "Aquisitions 101" [sic] doesn't apply. And as several have pointed out in this thread, it would make no sense for Collectors to kill one of their brands.

^ this. Collectors is a parent company. A parent company that plans to further expand into the collectibles space through new launches and acquisitions.

Don't forget, content creators rely on engagement.

[steve B]

Originally Posted by GeoPoto

I will be surprised if PSA keeps SGC going indefinitely. Surely, they are working towards merging whatever management, administration, logistics, grading, and slabbing functions aren't already merged. That would be Aquisitions 101. The tipping point will arrive when the IT department is ready to add SGC-graded cards to the registry. Operating two businesses that do essentially the same thing can't make sense. SGC-style slabs may become an option to appease tuxedo aficionados, but grading standards, customer service, and anything else users care about will become one and the same, if they haven't already.

It makes sense and has for Most car companies.
Ford/Lincoln/Mecury
Chrysler/Plymouth/Dodge .... /Jeep/AMC
GM with many brands.

Raleigh Bicycled bought up most large British brands and used them eventually to circumvent exclusive territories
So one city might have Raleigh/Rudge/Humber/Robin Hood/and many more.

A lot of companies also sell their products to another big company labeled as another brand but they're the same product.

As long as it's profitable, I doubt SGC is going anywhere. It probably will change for the better in some ways worse in others.

I still think they're missing out by not doing team color gaskets. Or at least a couple options for some sets that might not look as good with the black gasket like 71 Topps or 1950 Drakes. (I'm sort of odd in thinking I like the SGC holder for prewar, but the PSA holder for newer cards. )