May Grading Numbers - CGC and SGC

particra17 · #1 06-12-2025, 07:36 AM

Quote:

Originally Posted by parkplace33

Scott, it is an excellent question. Another concern I have is their marketing. I really haven't heard from them at all in 2025.

Marketing is exactly the type of function that PSA is going to kill first. Any horizontal function that is duplicative of PSA is just extra cost.

It makes no sense for PSA to operate SGC as a competing brand. The cost to hold that up destroys the value accretion.

But PSA doesn't need to shutter the SGC brand; they just need to remove the incentive to use SGC as an true alternative to PSA and (effectively) rebrand it as a lower-cost, non-premium option with longer wait times and less resale viability. Essentially use it as a low-margin option for people who would never pay the premium price for PSA. What they don't want to do is have it cannibalize PSA's existing share. That's a disaster.

toledo_mudhen · #2 06-12-2025, 07:50 AM

Quote:

Originally Posted by particra17

It makes no sense for PSA to operate SGC as a competing brand. The cost to hold that up destroys the value accretion.

Accretion is the gradual and incremental growth of assets and earnings due to business expansion, merger, or acquisition.

Johnny630 · #3 06-12-2025, 08:22 AM

Quote:

Originally Posted by particra17

Marketing is exactly the type of function that PSA is going to kill first. Any horizontal function that is duplicative of PSA is just extra cost.

It makes no sense for PSA to operate SGC as a competing brand. The cost to hold that up destroys the value accretion.

But PSA doesn't need to shutter the SGC brand; they just need to remove the incentive to use SGC as an true alternative to PSA and (effectively) rebrand it as a lower-cost, non-premium option with longer wait times and less resale viability. Essentially use it as a low-margin option for people who would never pay the premium price for PSA. What they don't want to do is have it cannibalize PSA's existing share. That's a disaster.

To many important big piece cards that are owned by prestigious collectors reside in SGC Slabs with RECORD SALES. They will never be considered as non premium price pieces to PSA.

The only way this could change in my mind is if PSA Crosses those Big Cards Owned By the Important people at equal even grades.

Ray Van · #4 06-12-2025, 08:39 AM

Quote:

Originally Posted by particra17

It makes no sense for PSA to operate SGC as a competing brand. The cost to hold that up destroys the value accretion.

Disagree. A two-brand monopoly should always be stronger than a single brand monopoly because it gives them more strategic flexibility. To protect their overall market share, Collectors Holdings should decide on a unique brand strategy for SGC (vintage, value, etc) - this will create a larger barrier of entry for competitors and effectively protects the PSA brand and market share. Letting SGC die a slow death creates opportunity for new/existing competitors to eat away at PSA's market share which is exactly what CGC is doing.

Ray Van

perezfan · #5 06-12-2025, 01:24 PM

Since the majority of PSA's current business (and virtually ALL of their growth) is now within the Pokemon segment, Collectors should use PSA as their resource for TCG and modern cards.

They should use the SGC brand for the grading of vintage sports cards. That's what makes the most sense for consumers and collectors, so I'm sure they'll do something completely different.

parkplace33 · #6 06-12-2025, 06:23 PM

https://cardhoundvintage.com/grading...future-of-sgc/

Lots of chatter today about SGC. Interesting article.

parkplace33 · #7 06-18-2025, 10:05 AM

At least two SGC focused Facebook groups have banned talking about SGC grading times and the PSA in Boca Raton news.

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