(Scans) Jackie Robinson Bond Bread Newspaper Ads 1947-1950

[Exhibitman]

This was on display at the Jackie Robinson Museum in NYC:





I think it is safe to say that General Baking rolled out the first cards in mid-season 1947. I would also hazard a guess that many old-timers who in effect said "I never saw them in 1947" probably did not if they were white kids.

[DeanH3]

Very cool stuff William. Thanks for work and posting these.

[brian1961]

William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell

[CardPadre]

Originally Posted by brian1961

William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell

You’re welcome, glad you enjoyed it and thanks for sharing some of your collecting journey.

There were also a few instances of “articles” (certainly, but not explicitly, sponsored) reporting of Jackie’s love for Bond Bread. Breaking news, lol.

[Brent G.]

Anyone know if such ads also existed for Jackie's Old Gold partnership around this same time?

[CardPadre]

Originally Posted by Brent G.

Anyone know if such ads also existed for Jackie's Old Gold partnership around this same time?

Those are harder to find because all the text is cursive. But at least one…

[CharleyBrown]

Here are some more photos from my research.. I can't find the original thread anymore. Some may be the same ones posted here:

https://drive.google.com/file/d/14Lc...ew?usp=sharing

https://drive.google.com/file/d/13Fv...ew?usp=sharing

https://drive.google.com/file/d/1L_J...ew?usp=sharing

Advertising's New Look:
https://drive.google.com/file/d/1AKj...ew?usp=sharing

https://drive.google.com/file/d/16Pp...ew?usp=sharing

[Brent G.]

Originally Posted by CardPadre

Those are harder to find because all the text is cursive. But at least one…

Appreciate that, William!