(Scans) Jackie Robinson Bond Bread Newspaper Ads 1947-1950

[CardPadre]

Originally Posted by brian1961

William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell

You’re welcome, glad you enjoyed it and thanks for sharing some of your collecting journey.

There were also a few instances of “articles” (certainly, but not explicitly, sponsored) reporting of Jackie’s love for Bond Bread. Breaking news, lol.

[Brent G.]

Anyone know if such ads also existed for Jackie's Old Gold partnership around this same time?

[CardPadre]

Originally Posted by Brent G.

Anyone know if such ads also existed for Jackie's Old Gold partnership around this same time?

Those are harder to find because all the text is cursive. But at least one…

[CharleyBrown]

Here are some more photos from my research.. I can't find the original thread anymore. Some may be the same ones posted here:

https://drive.google.com/file/d/14Lc...ew?usp=sharing

https://drive.google.com/file/d/13Fv...ew?usp=sharing

https://drive.google.com/file/d/1L_J...ew?usp=sharing

Advertising's New Look:
https://drive.google.com/file/d/1AKj...ew?usp=sharing

https://drive.google.com/file/d/16Pp...ew?usp=sharing

[CharleyBrown]

From A to Z: Talks about Jackie initially turning down an offer from a Brooklyn Bakery in May 1947. He would later go on to sign with the bakery that same month with the portrait card being distributed to store owners as a giveaway in July.

https://drive.google.com/file/d/1ElD...ew?usp=sharing

[CharleyBrown]

Just Jots and Dots - Talks about his endorsement deal with Old Gold Cigarettes. Newspaper dated November 1947. The Old Gold card was released September 1947.

https://drive.google.com/file/d/1i2H...ew?usp=sharing

[CharleyBrown]

Didja Know:

https://drive.google.com/file/d/162I...ew?usp=sharing

"Jackie Robinson has had 2,000,000 photographs printed in the NYC area distributed by the Bond Bread people in the past fortnight... that the ex-UCLA great can have a reasonable facsimile of the key to all cities from Montreal down to the lair of the "Gashouse Gang (St. Loo Cardinals)" - dated Oct 4, 1947

The first cards were distributed in July 1947, and ramped up significantly in September.

[Brent G.]

Originally Posted by CharleyBrown

Just Jots and Dots - Talks about his endorsement deal with Old Gold Cigarettes. Newspaper dated November 1947. The Old Gold card was released September 1947.

https://drive.google.com/file/d/1i2H...ew?usp=sharing

Thanks Shaun — now can we get the TPGs to recognize that date?! Is there any other documentation that those cards were in people’s hands in ‘47?

[Brent G.]

Originally Posted by CardPadre

Those are harder to find because all the text is cursive. But at least one…

Appreciate that, William!

[Jstottlemire1]

Love this post and this is my favorite set of cards and my primary collecting goal is to attain and build this set out. Thanks for all the great posts.