(Scans) Jackie Robinson Bond Bread Newspaper Ads 1947-1950

[CardPadre]

Thought I would make a nice, clean post containing all the Jackie Robinson Bond Bread newspaper ads I could find in chronological order and listing the newspapers I could find them in.

These ads do not appear to have run continuously throughout the year, only appearing in the month listed.

Only the very first ad mentions a card.



August 1947
The St. Louis Argus,
Baltimore Afro-American,
Washington Afro-American




October 1947
Baltimore Afro-American,
Washington Afro-American,
New Journal and Guide



June 1948
The Omaha Star,
The St. Louis Argus,
Washington Afro-American,
Baltimore Afro-American,
New Journal and Guide,
The Black Dispatch




August 1948
The St. Louis Argus,
New Journal and Guide,
Washington Afro-American,
Baltimore Afro-American,
Call and Post




August 1949
New Journal and Guide,
The Omaha Star,
Baltimore Afro-American,
Call and Post



Reverse Image Variation





September 1949
New Journal and Guide,
Washington Afro-American,
Baltimore Afro-American,
Call and Post





October 1949
Washington Afro-American,
Baltimore Afro-American,
New Journal and Guide




July 1950
The New York Age
(Uses ad originally seen Sept 1949)

[GeoPoto]

Outstanding stuff, Richard. Thanks for posting. I can't add anything except a card

Sent from my motorola edge 5G UW (2021) using Tapatalk

[CardPadre]

Originally Posted by GeoPoto

Outstanding stuff, Richard. Thanks for posting. I can't add anything except a card

Sent from my motorola edge 5G UW (2021) using Tapatalk

Just call me dick. Here’s mine :cry:

[Exhibitman]

This was on display at the Jackie Robinson Museum in NYC:





I think it is safe to say that General Baking rolled out the first cards in mid-season 1947. I would also hazard a guess that many old-timers who in effect said "I never saw them in 1947" probably did not if they were white kids.

[DeanH3]

Very cool stuff William. Thanks for work and posting these.

[brian1961]

William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell

[CardPadre]

Originally Posted by brian1961

William, thank you ever so much for taking the time and trouble to load up those magnificent Jackie Robinson advertisements. They are so fascinating!

Also, I am a big believer in your hobby collection acquiring strategy:

"If you want a deal, you might not get a card. If you want a card, you might not get a deal."

I've collected off and on since 1961. As I reflect on the best cards I have ever owned, almost every time I paid the asking price, then as time marched on, the value went up substantially, if not skyrocketed. Now, the only major factor I must stress is I NEVER bought the card / item because I thought it would later zoom in value. I bought it because I loved how it looked to me; it really caught my eye.

I must also admit my major time period of collecting the nicer stuff was when it was much, much, much (times 10 to the 3rd power) less expensive than it is today. The strategy is still relevant, but I cannot afford the nicer stuff today, I must say.

Again, thanks for posting the Jackie Robinson ads, friend. --- Brian Powell

You’re welcome, glad you enjoyed it and thanks for sharing some of your collecting journey.

There were also a few instances of “articles” (certainly, but not explicitly, sponsored) reporting of Jackie’s love for Bond Bread. Breaking news, lol.

[Brent G.]

Anyone know if such ads also existed for Jackie's Old Gold partnership around this same time?

[CardPadre]

Originally Posted by Brent G.

Anyone know if such ads also existed for Jackie's Old Gold partnership around this same time?

Those are harder to find because all the text is cursive. But at least one…

[CharleyBrown]

Here are some more photos from my research.. I can't find the original thread anymore. Some may be the same ones posted here:

https://drive.google.com/file/d/14Lc...ew?usp=sharing

https://drive.google.com/file/d/13Fv...ew?usp=sharing

https://drive.google.com/file/d/1L_J...ew?usp=sharing

Advertising's New Look:
https://drive.google.com/file/d/1AKj...ew?usp=sharing

https://drive.google.com/file/d/16Pp...ew?usp=sharing

[CharleyBrown]

From A to Z: Talks about Jackie initially turning down an offer from a Brooklyn Bakery in May 1947. He would later go on to sign with the bakery that same month with the portrait card being distributed to store owners as a giveaway in July.

https://drive.google.com/file/d/1ElD...ew?usp=sharing

[CharleyBrown]

Just Jots and Dots - Talks about his endorsement deal with Old Gold Cigarettes. Newspaper dated November 1947. The Old Gold card was released September 1947.

https://drive.google.com/file/d/1i2H...ew?usp=sharing

[CharleyBrown]

Didja Know:

https://drive.google.com/file/d/162I...ew?usp=sharing

"Jackie Robinson has had 2,000,000 photographs printed in the NYC area distributed by the Bond Bread people in the past fortnight... that the ex-UCLA great can have a reasonable facsimile of the key to all cities from Montreal down to the lair of the "Gashouse Gang (St. Loo Cardinals)" - dated Oct 4, 1947

The first cards were distributed in July 1947, and ramped up significantly in September.

[CharleyBrown]

https://drive.google.com/file/d/1664...ew?usp=sharing

Diamond Confetti: "A nationally known bakery has paid Jackie a reported $500 to endorse its bread." - Pittsburgh Courier, May 1947.

[CharleyBrown]

https://net54baseball.com/album.php?albumid=1273

Some of the screenshots I had posted previously.

[CharleyBrown]

And finally, my set. I did have the Portrait, Glove in Air card in PSA 5 (highest graded at the time), as well as Fielding Ball in Glove in PSA 5, but sold both to a well-known collector (who eventually sold me the PSA 7 portrait after he acquired the PSA 8.5). The Portrait was the last card I obtained. The most difficult card to find when completing the set was the Throwing variation. I initially had purchased the card raw (graded authentic), and later upgraded to the 3.

[Brent G.]

Originally Posted by CharleyBrown

Just Jots and Dots - Talks about his endorsement deal with Old Gold Cigarettes. Newspaper dated November 1947. The Old Gold card was released September 1947.

https://drive.google.com/file/d/1i2H...ew?usp=sharing

Thanks Shaun — now can we get the TPGs to recognize that date?! Is there any other documentation that those cards were in people’s hands in ‘47?

[Brent G.]

Originally Posted by CardPadre

Those are harder to find because all the text is cursive. But at least one…

Appreciate that, William!